In a category crowded with competitors offering abundance, HomeTown Buffet wanted to stand apart. Buffets have long been seen as a place to pile up a plate and overeat, but to them, the buffet offered a different promise—freedom.
Enter ‘My Plate, My Way,’ a campaign designed to differentiate the brand. While other buffets are all about all-you-can-eat indulgence, HomeTown is the place where you make your plate exactly how you want to.
While the chain didn’t survive COVID shutdowns, Jeremy Sprinkles will live forever, as far as I’m concerned
“Technically…” TVC :30
